Friday 1 June 2012

Richard Dyer's star theory


Stars as constructions


  • Stars are constructed, artificial images
  • USP (Universal Selling Point) ---> they can be copied and/or parodied because of it
Dyer says:  "A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials"


Industry and Audiences

  • Stars are made to appeal to audiences, which will in turn generate revenue for record companies
Dyer says:  "Stars are commodities produced and consumed on the strength of their meanings"


Character and Personality

  • A star begins as a 'real' human but the star transformation process turns them into a construct

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