Andrew Goodwin

Andrew Goodwin's theory on music videos

• He believes there is a relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics)
• He also believes there is a relationship between music and visuals
• That particular genres may have their own video style and iconography
• That there is a demand from the record company for lots of close-ups of the main artist
• That the artist develops their own star iconography in and out of their videos
• There are references to voyeurism (screen within screen, binoculars, camera)
• There are intertextual references

Here is an example of a music video that follows this theory:

Why does it relate to Andrew Goodwin's theory?

• Relationship between lyrics and visuals = flashbacks of his life and when he changes the meaning of the song so it's about him reflecting on his life (orginally the song was about heroin addiction).  The lyrics "a crown of thorn" shows an image of Jesus and therefore the lyrics and visuals relate here too
• There are close-ups of him as an oldman = shows he's a legend and shows his emotions
• voyeurism = audience looking back at his life (he's dead) and the flashbacks in the video of his life enable the audience entry into his private life