Friday 14 September 2012

Audience feedback for music video treatment

During a lesson, our group had the opportunity to pitch to our class about our favourite music video idea (using our treatment).  This was really useful for us as they fitted our target audience perfectly.  This is the feedback we recieved:


  1. Animation is good, simple and effective but must link to the song
  2. Our target audience (girls) is a good idea as it is quite easy to do ---> will be able to make a great promotional package that is girly and fun
  3. Using shadows is a good idea
  4. Liked the colour scheme:  baby pinks/whites/neutral colours as it works with the theme that is girly, dainty and cute
  5. Make sure there's a narrative that is carefree and not complex
  6. The song should be sunny and cheerful ---> audience suggest the artist Ingred Michaelson
  7. Use different locations to make it more interesting to watch
  8. Glamorous
  9. Could be a good idea to actually acknowledge the set in the music video:  could see the singer getting her makeup done, etc
From this feedback, we decided that we would use the idea of showing our audience that the girl is on a film set:  we will show the fact that she is in a studio, getting her makeup done beforehand, etc while she lip sync's the song.  We believe this will be more effective as it would be more fun and interesting rather than trying to pretend to our audience that the model is on a beach/in a bedroom as it wouldn't be realistic.


Our audience also came up with the idea to have the cameramen flirting with the girl or 'checking her out', which would make the music video more fun 

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