Saturday 28 January 2012

Target audience for Thriller

I believe that our target audience for our film would be ages 15-25 because it contains suspense and action, which most suits this age range.  The audience would be attracted to the 'action' in our thriller also, mainly males because through research,  this is the most popular type of genre for them.  People aged 15-25 would normally go to the cinema on the weekends or be out with their friends.  However, in the day, our target audience would be studying, which means that our Thriller would be best released during a holiday, preferably in winter because the cinema would be even more popular then.  Our secondary audience would be 25-35years.  They might like this film because it is based on the Chechnya War, which they can relate to more than our younger target audience.  Our genre of film would be more likely to attract a more male audience as it involves violence and action but it's not so brutal that a female audience wouldn't be interested because its emotional also (when the spy's daughter is brought in).  Therefore, our film is aimed at both a male and female audience.  For example, the film 'Taken', which inspired our idea of our thriller was an action thriller and contained violence but it was still very popular towards a female audience because it had the emotional attachment of the man's daughter being hurt and taken from him - similar to our thriller.  


Example of a member of our Target Audience


 

Name:  Merlin
Age:  17
Interests:  Boxing, cars and playing Xbox
Favourite Movie:  Taken
Favourite game on Xbox:  Call of Duty – Modern Warfare







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